The current Assistant Director of Digital Marketing at Georgetown's McDonough School of Business. While working at the university I received my master's degree in Integrated Marketing and Communications, and I am currently working on a certificate in Multidisciplinary Business. Prior to working at Georgetown, I was the lead graphic and web designer at Silent Circle. I also participated in several Hackathons such as Hoya Hacks, and SXSW hackathon, and worked on several freelance projects.
MakerBae is a digital media and manufacturing production project I am currently working on in my free time.
View my LinkedIn profile to learn more about me or follow me on Instagram for random photos.
I am a digital manufacturing newbie, I started Makerbae last year to raise awareness of the possibilities for women in Manufacturing.
The 30 Earrings Challenge is a personal challenge I took on for the Baltimore Hackathon to make 30 earrings this weekend.
Currently, I support digital production activities to help build the McDonough School of Business brand. I work closely with PR and events teams to plan and develop branded multi-channel marketing campaigns spanning social media, email, web, blog, and print collateral. I have lead a wide range of design projects, facilitating discovery sessions, establishing scope of work, pitching concepts, and communicating roll-out plans to stakeholders. I manage the website, using Google Optimize and Google Analytics to conduct user tests and analyze web performance.
MakerBae, formerly L80 Media, is a media and manufacturing project I am currently working on. For the past two years I have been exploring the capabilities of various emerging technologies such as Augmented Reality, Virtual Reality, 3D Printing, and consumer electronics for CNC machining. MakerBae is not a blog, I will be showcasing my maker sucesses and failures on this page.
Working on Motif was a great experience. It was my introduction to the world of social impact mobile apps. I started out as the primary designer for Motif, mocking up the user experience, selecting the color scheme, and the creating logo subsequent branding, but as time ran short I also helped develop segments of the application.
During my studies at Georgetown I conducted a brand audit of Complex, a magazine publication turned digital media production oranization. During this audit, I learned to analyze a brand and discover which of the brand's characteristics and qualites are most effective, and report of possible areas for improvement.
During this project, I learned how to work on a diverse team of experts to solve a real-world problem using design and technology. I worked with a talented team of developers on Leaf Track to solve Baltimore's Opioid Epidemic. Together we created a presentable and through a solution that would essentially connect those in need with specific medical resources with potential to help.
I joined Silent Circles' marketing team when they were a small team of 4 people. At that time, my work consisted of executing web graphics and minor web updates. As the company grew my design projects grew and I would soon become responsible for creating content marketing collateral, and cross-channel digital marketing campaigns. I also supported the development of visual designs for new products in collaboration with a global team of engineers, project managers, and technical experts.
